Final Exam Critical Thinking Essay Example for Free

Final Exam Critical Thinking Essay Our newest product Wet Wonders lip gloss, has not been performing very well. Creative Cosmetics needs to come up with different ways to market our lip gloss in order to boost sales. The projected sales for Wet Wonders lip gloss have slumped and we are in danger of having to scrap this product and its promotional campaign. During product development, our initial testing proved that Wet Wonders can be successful based off the positive feedback we received. In order to boost sales, Creative Cosmetics needs to analyze the role of advertising in society, why it’s so important and how to effectively use it. Without advertising consumers would not be told what to buy. Advertising is the reason our homes are filled with so many items, why we drive the cars we do and why we wear the clothes we wear. There have been many studies on the increase of advertisements over the years. In 1915, a person could go entire weeks without observing an ad. The average adult today sees some three thousand every day (Twitchell 203). Advertising also fuels the need to shop which in turn stimulates the economy. Economist can track consumer spending every quarter allowing them to gauge how well the economy is doing. Due to budget constraints, Creative Cosmetics chose to only sell Wet Wonders through ads on the radio. Using only radio ads to market our product, has not proven to be very effective. While radio allows you to tell a story and take the listener’s mind on a journey, it is not the most effective means of marketing a lip gloss. The radio paints a broad stroke, meaning it is heard by many different people. There are specific times when we could have our ads running that could pinpoint a certain group of people, although it’s not necessarily guaranteed. Another downside to radio ads is they don’t have the ability to allow the consumer to see what they are missing. It’s not enough to say we have a wonderful product. We want to make the consumer feel that their lives would be so much better with our lip gloss and if they don’t buy it then they are missing out on something great. In other words, we have to convince them that they need our lip gloss in order to make their lives as exciting as the woman wearing it. Television could do that most effectively. Television commercials would give us the visual component we need. Our ads could really drive home the message that Wet Wonders lip gloss can change your whole look in instant. We want women to feel as though they can go from drab to fab with just one swipe of our lip gloss. Television would give us the ability to make women as though they would feel, sexy, confident and desirable when they wear our lip gloss. We could run our commercials during peak times that women are watching television such as the morning and afternoons. While there are a lot of women working outside the home, there are still a good number of women that stay at home to raise families. An ideal time to run our commercials would be during talk and game shows as well as soap operas. Another idea would be to use a famous person or celebrity in our advertising. People like to feel as though they trust the person they are buying something from and even though they may not personally know the celebrity they trust them. Since we know our product would be best suited being marketed on a visual platform, we should also consider magazine ads. Magazines would be a perfect way to market our Wet Wonders lip gloss. With magazine ads we could saturate the market with our product and message. There are teen magazines, young adult beauty magazines, and magazines for the more mature woman. Every one of these genres have women that are sexy, confident, and desirable. This is exactly the woman we want to market to. Magazines have the ability to make consumers visualize themselves as that sexy, vibrant woman that wears Wet Wonders lip gloss just by looking at a picture.

The Ruthless Chancellor Palpatine Essay examples -- Star Wars, Revenge

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Power is both a good and evil thing. With power, a person has the potential to change the world. With power, a person’s words would be so influential, that anything would be possible. But when a person uses power for evil, it could possibly provoke the most horrible events imaginable. One person who used power for evil was a character from the movie Star Wars Episode III: Revenge of the Sith created by George Lucas. The characters name was Chancellor Palpatine. In a span of about fifteen years, he was able to manipulate the political system of the Galactic Republic so that he would come to power. With various events such as the Clone Wars, he gained more and more power as Chancellor, so much so that the only thing that the Chancellor feared was to lose his power.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To ensure that his power would remain intact, he orchestrated a brilliant plan. He manipulated the Senate and the Galactic Republic by making the Jedi out as the evil ones. He brilliantly used numerous examples and manipulation to ensure that his plan would continue smoothly. Through an analysis of Chancellor Palpatine’s address to the Galactic Senate from Star Wars Episode III: Return of the Sith, I plan to prove the political corruption of Chancellor Palpatine through analysis of his use of credible examples, his slander of the Jedi, the delineation of good and evil, his effective play on emotions, and his impeccable timing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When a person hears the President of the United States address the nation, one would believe that everything that he is saying would be credible. This is the same for the Chancellor of the Galactic Senate. When Palpatine would address all the Senators, the Senators would believe that everything that he would be... ...tler is a prime example for this. He was a brilliant man who knew how to speak eloquently and persuade a nation into transforming a government into a dictatorship. He was also able to gain Germany’s support for World War II and unfortunately, the genocide of the global Jewish community. Chancellor Palpatine and Adolf Hitler seem to be very much alike. Both men had the knowledge and power to manipulate people to achieve whatever they desired. Both men’s lust for power is what led to their corrupt. Their desire for absolute power is what made these men evil and a threat to liberty. I hope that the world will be able to learn from the past and prevent another corrupt politician from coming to power again.       Works Cited Star Wars Episode III: Revenge of the Sith. Dir. George Lucas. Perf. Ewan McGregor, Natalie Portman, and Hayden Christenson. Lucasfilm Ltd, 2005.

Philip Gefter

In the world of art, the photograph has conventionally been used to establish original subjects that document and reflect cultures as accurately as possible. However, in Philip Gefter’s essay, â€Å"Photographic Icons: Fact, Fiction, or Metaphor†, Gefter points out that, â€Å"just because a photograph reflects the world with perceptual accuracy doesn’t mean it is proof of what actually transpired. (208)† What Gefter is telling us is that it is that the ordinary reality of the image is not what is important; the metaphoric truth is the significant factor. What makes photojournalism essential is that it helps show us how to view the world in an individualized way. It is, essentially, a public art, and its power and importance is a function of that artistry. From the war photography of Mathew Brady (who was known for moving dead bodies to create a scene) to Ruth Orkin (who directed a second shot to capture â€Å"American Girl in Italy†, when the first â€Å"real† shot was not to her liking), Gefter underscores that, although these shots are not the unedited version of life, this was life, just in a more appealing fashion. Gefter does not feel these photos are historically invalid. In fact, he believes that they are â€Å"proof of facts in real time, moments in history brought to the present. (208)† Seldom are photojournalistic efforts important primarily because of the â€Å"fact† of what they show; their informational value is minor. Such is the case of the 1956 United Press International photograph of Rosa Parks sitting at the front of a bus in Montgomery, Alabama. For many years, we were led to believe that this photograph was taken on that famous day. It was not until many years later that Parks revealed that the photograph was taken over a year after the day she refused to give up her seat on the bus. The power of this photo resides in the image itself. In general, how much of the value we place on a photographic image is based on what’s actually in the photograph, and how much of it is based on what we’re told about the photograph? The photographer isn’t trying to cheat us by being deceitful in some way to history: Rosa Parks did start a revolution by sitting in the front of a bus while a white man sat behind her. The photograph is powerful enough to take us back to that famous day. It makes us feel as though we are stepping onto that bus, looking up to see a sight not seen before. Although it may not have been taken as the moment happened, it gives us an understanding. The manipulations that attended the creation of this picture are invisible, superficial elements. The amount of manipulation that will deprive a photograph of its value depends on the level of value we assign to it. We revere some photographs because they are images of a fact or time in history, others are compelling because they capture an aspect of the human condition, and yet others appeal to us because they point out to us something beautiful; it’s inspiring and exciting to be reminded that the world can be good and charming. All three of these perspectives ring true for the Parks photograph. She is an icon herself; her story is a force of history. She helped define human condition for an entire race of people and bolstered the Civil Rights Movement. And it is, without a doubt, a quiet, beautiful tale of a kind, demure woman who wanted change. As Gefter asserts, â€Å"Here is a staged document that has become a historic reference point (214-215)†, the power of this picture hangs on the basis that this is life. All photographs are subjective viewpoints. At the most fundamental level the photographer has decided where to position the camera, what is in or not in the frame, and when to take the shot. It is most certainly one of the reasons why not everyone who owns a camera is a photographer and not all photographers are the same. The real value of the art of photojournalism is its way of telling us the truth about that moment in time. Whether or not the photo was staged means little if it served its purpose. And the photo of Rosa Parks absolutely served its purpose; it invoked emotion and made us feel as if we were there. Sometimes fiction tells history truer than nonfiction. Photography is an art; it is an illustration of a point of view, or concept. Photography is story telling. Photography is history. Even if they were orchestrated, all of the photos Gefter discusses in his essay are historical documents. They represent a certain way of life, of thinking, a set of beliefs that the people that composed them held dear to them. Would anyone think less of a beautiful portrait just because the people in it posed for the artist? Art has a truth in itself. There are no lies in a work of art, because it is the observer who gives them value, meaning, and content. We need to be just more thorough to decipher the hidden truth. And that where lies most of the excitement of the beauty of a work of art; a brief look into past, in the development of the analysis of their hidden messages which are different for each and every one of us.

Description Of The Place I Will Be Showing You Today Is...

Tayler LePage Geography 11 am Tuesday/Thursday October 14 The place I will be showing you today is Africa. It consists of various mountains, rivers, and deserts. Africa is located in the south of Europe and Asia. This continent is positioned in all four hemispheres, the equator runs almost directly through the middle of the continent of Africa, which portrays that it is both in the southern and northern hemispheres, and even though most of the continent is located in the eastern hemisphere, a little portion of it is also located in the western hemisphere of the continent. Africa is 11,668,599 square miles, and it is six percent of the world s surface area and just a little over twenty percent of the world s total land surface. The continent is home to fifty-four different countries and many other territories. The weather ranges from very hot desert climate in the summer to wet cool rainforests in the winter fall months. Africa can be classified as tropical, temperatures vary throughout the continent, and each country has it s very own climate conditions. Most of the months, the temperatures are not that bad. It never gets to cold here. A great time to travel would be in June or July, the temperatures range from seventy to eighty degrees and there is almost no rainfall during this time. Africa is a continent you could honestly travel to whenever you wanted because of the weather climates being so warm. You would just have to decide if you would want a wet orShow MoreRelatedCravens World1038 Words   |  5 PagesCravens World When you first walk into Cravens World Exhibit the walls and floor are painted white, very simplistic in order to avoid overwhelming the observer. The observers eye is automatically drawn to a circular shelving system, which holds many of the aesthetic artifacts. 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