Survey’s Burger King, Wendy’s, Mcdonalds

Krystal Williams January 29, 2013 Intro to Marketing Marketing Strategies Assignment * McDonald’s * Wendy’s * Burger King 1. What age group is each targeting? * For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the age group is targeting will be more for everyone from children up to the age of 50 year of age or older. 2. Do you agree with each one? Why/ or why not? Yes I do believe is the targeting rate for McDonald’s. McDonald’s is a family restaurant and the ideal place for kids and teenagers to go and sit down and eat. * Wendy’s is trying to give up on the fast food when it comes to the age group of 18-24 year olds. The chief executive Roland Smith said that â€Å"Wendy’s plan to target the 24-49 year age group. † I can kind of agree to what he is saying, because I don’t hardly hear people say I’m going to Wendy’s to grab something to eat, the main two restaurants I hear are McDonald’s and Burger King. Yes I do believe Burger King does target the age group from children to elder adults, because Burger King, because from my experience I see mostly everyone eating Burger King from children, to adults, and to elderly adults. 3. What changes in the technology environment have made it possible to YouTube to flourish? * YouTube can remind you of Google; when people want to look up something they just Google it. That is what YouTube is about. There are many viewers on YouTube uploading videos and watching videos. YouTube videos vary from music, movies, or how to do something. 4.How effective has YouTube between in distinguishing themselves from potential competitive? * YouTube corresponds to the mainstream media’s material to mass audiences. YouTube is controlled by viewers, listeners, and readers. 5. What technolog ical changes maybe on the horizon that could cause problems for YouTube? * The two only changes I can see that can cause a problem to YouTube will be sooner or later there will be a surcharge to having a YouTube account just to upload videos. Or something bigger and better comes out that can out do YouTube, like Facebook did to MySpace.

Transition Highschool to College

Sandra kindete A Transition from High school to College Education is a general form of learning and gaining knowledge from different people and places. In United States high school and college are the main educational grounds that help people to achieve their goal and enhance their knowledge. From my personal experience, transition from high school to college was not only an exciting experience but also a challenging one because it was a struggle for me to adjust and cope into new environment and rules. There are many differences; however, there are some similarities between high school and college.High school is a free educational ground. First of all, work load in high school is much easier which enables students to get enough time to relax. Students spend more than 6 hours in week with their teacher and they are mostly guided and directed through everything. Their workloads tend to neither be complicated nor hard; thus, they get most of their homework assignments done in class whi ch provides them time to relax. For example, In my math class (pre calculus), my teacher spend one and half class period teaching and leave the rest of the 30 minutes for us to catch with assignments.Since I am never behind with completing my assignments ;Instead of me sitting and relaxing ,I use the 30 minutes to complete my homework assignment, so that I wouldn’t have any homework assignment. In addition, responsibilities and duties in high school tend to be much easier and not complicated. High school teachers frequently remind their students to do their homework and to turn it in on the due date; nevertheless, if you haven’t completed your assignment on the due date, you can still turn it in any other day and lose some points.For instance, at the beginning of my senior year, I was slacking off; I wasn’t turning in my homework assignment and even though, I turned it in: it was late. As the days, went by my GPA was starting to drop because of various reasons b ut mainly was not turning in my homework assignments on the due date or not turning them in at all. Later on that day, I decided to go and talk to my teacher to see if she will give me a chance for turning them in and receiving a late credit for them. Luckily, since it was high school, my teacher was more relaxed and flexible, so she gave me late credit for them.Furthermore; in high school, your time is organized by either your parents or counselor. Throughout my high school years, my schedule was arranged by my counselor. Also I could always count on my parents and teachers to guide and remind me on completing my duties. For instance; In morning, my parents always wake me up for school, so that I didn’t miss my bus and when I am home they ask me or remind me to complete my homework assignment. In addition, students have limited resources and materials in school for studying. College, on other hand, is an expensive educational ground of learning and experiencing new materials and cultures.College students are older and matured, so they are expected to be responsible and their work load is more intense and difficulty. College students spend less time with their professors. During my first year of college, I had an essay paper assignment that was due 11:59 am the exact day . Since, we spend less time with our professor in class, I barely had time to brainstorm some ideas or pre write my essay in class. As the result, I did most of my assignments and studying outside of class. Moreover, in my first year of college, at the beginning of the semester, my professor gave us an assignment that was due 11:59p. the same day. But since, it was my first year of college and I was learning how cope with the intense work load and manage my time. It was difficult for me to catch up with my homework assignment on time because I had a lot of assignment and not only I couldn’t organize my studying time but also I spend majority of the time hanging out with friends; as a consequence, I didn’t turn in some of my homework’s on time; therefore, I ended up getting a zero on my assignments. As a college student, you are excepted to responsible for managing of your own time and turning in assignments on the due date.Lastly, when you in college, you are considered as an adult. You set up your own schedule with the help of an advisor. You get to manage your own time and determine what time you want to study and what time you want to hang out with your friends. In addition, colleges always have endless resources of studying in the school. Overall, college students have control on their lives; you make your own decisions and choices. In conclusion; a transition from high school to college can be a difficulty and a challenging experience ecause in high school, most of your time is either managed by your parents or teachers, so students barely have control on their lives and they more relaxed; however it’s a mainly free educational gro und where students first get to learn and enhance their knowledge. College, on other hand, is an expensive and diverse educational ground. College students are considered as adult, so you are responsible for your own choices and actions. In college, not only you get to have control on your life but also you also get to meet different people and share, experience and learn different cultures.

Inquiring minds want to know Essays

Inquiring minds want to know Essays Inquiring minds want to know Essay Inquiring minds want to know Essay Sampling plan The idea of sampling is the process of selecting some of the people in the population so that conclusions can be drawn about the entire population (Cooper, Schneider, 2011). The true test of a sampling plan is how well it represents the characteristics of the population. A sampling plan is a detailed outline of which measurements will be taken at what times, on which material, in what manner, and by whom (Sampling). It should allow all questions, as stated in the companys goals, to be answered. Pennon used a multistage qualitative communication study to determine the long- ERM feasibility of the reader service card used that is used by readers to be able to request additional information from a particular advertiser. First, Pennon drew a small sample of participants from their database of 1. 7 million domestic subscribers. The research team then conducted phone surveys to pre-test the reader-targeted mail questionnaire. A telephone survey is described to be the workhorse of survey research (Cooper, Schneider, 2011). It is a low cost and efficient means of contracting information from people. There are disadvantages or weaknesses when conducting loophole surveys that may have impacted Pennons data. One disadvantage is that there is a limitation on the interview length. A second disadvantage is that there are limitations on the use of visual or complex questions that are used in face to face interviews. Studies have suggested that the response rate in telephone studies is much lower than comparable face to face interviews (Cooper, Schneider, 2011). Participants can find it much easier to terminate a phone conversation. Following the phone surveys, a second pretest through mail went out to a considerably small sample size of 300 subscribers. After the second pretest became finalized, the mail survey went out to 4,000 managers, executives, engineers, and purchasing agents that were selected from the database by using stratified disproportionate random sampling. A total of 710 questionnaires were received, but only 676 of the respondents indicated they were purchase decision makers for their respective organization. Similar to the telephone survey, there are several weaknesses that may potentially exist when conducting surveys via mail. The survey cannot be long or complex and there is no interviewer intervention. Also, the artisans may represent extremes of the population. In this case, over 5% responded they were not decision makers for their organizations. In research, that is a large amount of variability. The number may actually be greater; some that responded may have not indicated they were not decision makers. Using stratified sampling can be disadvantageous because there is a possibility of ignoring other subgroups in the population that could have a strong effect on the management dilemma that ultimately leads to the management decision. In this database. They were able to include a question in the survey that could simply identify who has this type of power in their organization. Pennon was able to significantly reduce the resources needed by investigating the specific audience it had intended to in the questionnaire used in their sample selection. A disadvantage to this is that this does not accurately represent their entire 1. 7 million subscribers. This could change their findings on how the subscribers interact with advertisers through the publication. Research design Research Design is the blueprint for the collection, measurement, and analysis of data (Cooper Schneider, 2011). The research design used by Pennon consisted off ultraists communication study. In a communication study, the researcher questions the subjects and collects their responses by personal or impersonal means (Cooper Schneider, 2011). Pennon started their research by first using exploratory studies. The company started their research by comparing inquiry responses options within the September issues of 12 Pennon magazines. This allowed Pennon to see that readers have more options when responding and the individuals increase in the use of email. The research conducted by Pennon used a two-stage design. The initial surveys allowed Pennon to begin a reporting study to obtain data from the users of the reader service cards. A reporting study provides data that allows the company to have a deeper understanding and generates numbers for comparison. The data that was collected resulted in a reader-targeted mail questionnaire by telephone, and then Pennon mailed a questionnaire to a select 300 subscribers before finalizing the questionnaire to 4,000 managers, executives, engineers, and purchasing agents. The technique used in the questionnaire was qualitative, by asking specific questions on methods of contact between consumer and advertiser. A weakness of the design used by Pennon is the lack on observation and communication with the participants. In the final portion of the study, Pennon should have conducted personal or group interviews to establish a better understanding of the users feelings. Personal interviews with the 4,000 managers and executives may supply a great depth of information regarding user preferences. As mentioned previously, a great deal of variability exists when dealing with telephone or mailed surveys. Pennon cannot fully verify the experience of the participants. In conclusion, Pennon Media believed that its magazine advertisements did not enervate as much revenue as they used to create.

Belaboring Colonialism essays

Belaboring Colonialism essays In the novel Heart of Darkness by Joseph Conrad, the reader is given a look at Belgiums colonialism, and how grimly corrupt that policy is. Colonialism is a policy in which a nation maintains or extends its control over foreign dependencies. (The American Heritage Dictionary, colonialism) Usually a country like Britain would take over a primitive country such as Africa civilize it and make some sort of trade or stimulate mutual economic growth. However, in Heart of Darkness, colonialism detracts from the civility of Africa and adds a brutal element. Conrad uses this inhumane description of colonization to support other themes in the novel. This technique enhances the most prevalent themes in the novel. The Plot of Heart of Darkness revolves around the trade or removal of ivory from Africa. It becomes more than a trade though; the search for ivory becomes a greedy obsession to all involved. The following quote shows the tainted greed and obsession ivory has brought. The word ivory rang in the air, was whispered, was sighed. You would think they were praying to it. A taint of imbecile rapacity blew through it all, like a whiff from some corpse.(HoD, 44) The way the British wished to rape Africa of its ivory seems to show how disgraceful their system of colonialism was in Conrads eyes. However, his reason for go in into such detail is to strengthen more prevalent themes. One such theme is darkness. Conrad nearly belabors the idea and tone of darkness in this novel. These constant references to the brutality of colonialism simply are the crux of his topic of darkness. Frequently throughout the novel Conrad gives descriptions of the horrible treatment of the Africans. One such passage shows Marlow nonchalantly describing a chain gang, Six black men advancing in a file, toiling up the path. They walked erect and slow, balancing smal ...

Prime Marks

Prime Marks Prime Marks Prime Marks By Maeve Maddox A reader commenting on a recent post about the En Dash introduced me to a punctuation term that was unfamiliar to me: â€Å"the prime mark†: Heres one for you: teaching about the apostrophe versus the prime or foot mark. Same with the quote marks versus the inch marks. I can only guess that this reader must teach students in specialized fields like mathematics, science, or linguistics, in which prime marks serve important purposes. Like the apostrophe, the prime mark (or two or three) is placed at the upper right of a number or other symbol. Unlike the apostrophe- which is vertical- the prime slants in the direction of the French accent aigu in the word à ©levà ©, but it doesn’t lean as far to the right. Now that I know what a prime mark is and how it differs from an apostrophe, I plan to continue using apostrophes and quotation marks on the rare occasions I want to abbreviate feet, inches, hours, or minutes. I can think of only two common uses of prime marks that one might see in a general publication: 1. To indicate feet and inches, as in this example from a feature in The Telegraph: At 6’5† [sic] Gareth May is no stranger to the giant jibes.   2. To note latitude and longitude, as in these coordinates for the city of San Francisco, California: Latitude: 37 °46†²29†³ N Longitude: 122 °25†²09†³ W A third use that I am familiar with is to indicate hours and minutes. For example, when timing a speech, I use the notation 1’15† to indicate â€Å"one hour, fifteen minutes.† In this context, seconds don’t concern me. Then there’s the ditto mark. Apparently it differs from the double prime in some way because Unicode defines them differently, but most people use quotation marks when they want to use ditto marks to repeat items in a list: Item 1 ream paper red blue green In specialized contexts, distinguishing between apostrophes, quotations marks, prime and double prime may be crucial. In general usage, however, apostrophes and quotation marks work just fine. One concession a writer can is to use straight apostrophes and quotation marks instead of the curly ones. For all you can possibly want to know about the significant uses of the prime mark, explore the Wikipedia article â€Å"Prime (symbol).† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)3 Types of HeadingsPlurals of Proper Names

Literature Essay Example | Topics and Well Written Essays - 750 words - 5

Literature - Essay Example However, the real test of creativity and brilliance comes when a person shows creative abilities while remaining in the boundaries of conventions and rules which are set forth for the medium being used. Making things different is not breaking conventions since a broken convention is nothing more than ignoring a long standing rule. Creativity can be reflected in the application of the same rule in a different way going as far as altering rules to produce something which is beautiful because it is imperfect. For example, Shakespeare used the words, ‘most unkindest cut’ which is a grammatically incorrect phase but certainly shows the emotion and feelings of the characters in Caesar. It goes against the conventions of writing but this makes the phrase stand out from many others. In fact, this is not the only time Shakespeare broke away from conventional writing and produced something which has stood the test of time as an example of a masterpiece. For instance, some sonnets of Shakespeare go against several rules followed by sonnet writers in the Jacobean era even though Shakespeare himself was responsible for creating many conventions followed in the same times. His work, Shall I compare thee to a summer’s day is a perfect example of a conventional sonnet by Shakespeare. The sonnet has four stanzas with three quatrains, the final couplet is composed in iambic pentameter and the rhyme scheme is perfect as abab cdcd efef gg. In fact, the system used for such sonnets have come to be known as the system for Shakespearean sonnets (Wikipedia, 2006). It is commonly accepted as one of Shakespeare’s most beautiful sonnets because it does not break any conventions but comes out as a very creative and different effort from the rest of the poetry by the bard. Shakespeare does not always play by the rules set out by him and can offer variations and changes depending on how he wishes. In a few other sonnets, there are significant departures made from

Chapter 11 Essay Example | Topics and Well Written Essays - 500 words

Chapter 11 - Essay Example Overall, their impact on national and global economies has been benign. Irrespective of the cyclical booms and busts of technology driven economies, they tend to improve the standard of living for people. 3. Many people believe that the government should regulate business with respect to privacy online, but companies say self-regulation is more appropriate. Which approach would benefit consumers most? Business? A self-regulatory approach will be a better option, for it frees online businesses of cumbersome governmental regulation, which would have thwarted technological progress. Moreover, consumers can take care of their own interests, in that they can promote or condemn a particular brand based on the quality and safety it offers. So allowing businesses to self-regulate would be the best option. Intellectual property is the concept of ownership associated with a creative work. This work could either be technological innovation or artistic creation. Owners of intellectual property can protect their rights by taking a patent or copyright for their work, which will give them legal protection against theft and false claims of ownership. Bioethics refers to the field of inquiry pertaining to ethical and moral dimensions of biological research. Since most of the moral principles are derived from a human standpoint, it is possible that the rights to existence and fair treatment of lesser species are taken lightly. Of late, the advent of stem-cell research has opened up new dimensions of ethical dilemma, as it entails human cloning. Given the controversies surrounding GM foods, it is prudent to label them as such. So far, no extensive studies have been done on the effects of prolonged consumption of GM foods for humans. And till such a time comes when the safety of the GM variety is firmly established, it is an ethical imperative for agricultural companies to forewarn consumers of possible risks. A strategic