Godiva Chocolatier Swot - 2787 Words

Introduction Godiva has for a long time now being among the leading corporations in its area of expertise, chocolate. Currently, it records a sale of 500 million USD per year. It offers a very interactive, as well as customer service, where consumers are able to feel the staffs’ sincerity. Company history Godiva Chocolatier is a multinational Company that deals with manufacturing of premium chocolates and other products related to chocolates. Godiva was founded in 1926, in Belgium, but later purchased by the Turkish Yildiz Holdings, the owner of Ulker Group. It opened its first boutique shop in the Grand Place in Brussels. The company went global through opening its first shop outside Belgium in Paris, France in 1958. The company†¦show more content†¦The products in this market are not only purchased through the retail shop, but through online services where the customers purchase chocolate products in the comfort of their homes. The company has a plan of diverting more attention to Singapore, since Singapore is one of the wealthiest and prosperous nations and thus the demand for premium goods and services is high. Additionally, it has a population of approximately 5 million with a growth rate of about 24%. Therefore, this gives the company a wider target market. Competitive analysis Godiva has many competitors situated in Singapore. It faces competition from both local and international industries. For example, Royce and the Chocolate Research Facility is a local company in Singapore and a rival of this company. Other competitors in this industry include Leonidas, and Teuscher, among others. However, despite the harsh competition in this industry, this company has always been talked about by the lovers of chocolate. They trust and remain loyal to the company since the company is well known in the provision of high class and premium products which satisfy the customers. Therefore, despite the advantage the other competitors could have in this industry, for example, the local company, it still have a competitive edge in terms of winning the customer loyalty through providing products of substance. Future of theShow MoreRelatedCase Analysis of Rogers Chocolates1273 Words   |  6 Pagestake advantage of that availability. There are also other services available; there may be smaller private chocolatier companies that play a role in substitute products. Intensity of Rivalry among competitors in an industry The chocolate industry has a high level of competitive rivalry. There were many organizations manufacturing and selling high quality premium chocolate including Godiva, Bernard, Callebert, Lindt and Purdy’s. The competitors were making efforts to gain a larger market shareRead MoreGodiva Marketing Assignment9205 Words   |  37 PagesExecutive Summary Godiva chocolate has been a paramount in its field of expertise, chocolate. It has an annual sale of $500 million. Offering a very interactive and personal customer service, where customers could feel the staff’s sincerity. Our clients are chocolate lovers who love to indulge in the rich and delicious world of chocolate. Godiva chocolate offers a variety of chocolate which includes truffles, pralines, ganaches, nuts, fruit liquor, caramel, white chocolate, dark chocolateRead MoreRogers Chocolate Analysis21131 Words   |  85 PagesInstitute - Brussels, Belgium | | | Best Chocolatier The Best of the City Awards- Victoria News | | | Best Storefront Window Display The Best of the City Awards | 2005 | | Lifetime Achievement Award - Greater Victoria Chamber of Commerce For displaying a sustained and significant commitment to the prosperity of Greater Victoria and serving as a positive role model in the business community for more than 25 years. |    | | Best Chocolatier The Best of the City Awards - VictoriaRead MoreRocky Mountain Audit8394 Words   |  34 Pages10. External Factors Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...11 3.11. Internal Factors Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 3.12. Mission and Objective Review................................................................................13 3. SWOT/TOWS Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 4. Strategic Alternatives............†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 5. Evaluation and Control..............................................................................................................Read MoreRogers Chocolates Case Study (Internal/External Analysis)10435 Words   |  42 Pages D. Strategic Group Map 11 E. Key Success Factors 12 F. Overall Attractiveness of the Industry 13 Internal Analysis 14 A. Identification of Business Strategy 14 B. Financial Analysis 16 C. SWOT Analysis 19 D. Competitive Strength Analysis 22 Test of Winning Strategy 23 A. Fit Test 23 B. Competitive Advantage Test 24 C. Performance Test 25 D. Summary of Tests of Winning Strategy 26